Around the Christmas Tree

Another festive season, another chapter in the Niche Beauty story.

From exciting new launches to our most enchanting advent calendar yet, we’re closing 2025 with gratitude, sparkle, and plenty of reasons to celebrate.

It’s a wrap! As the year comes to a close, we’re not only wrapping gifts – we’re also wrapping up Niche Beauty’s most successful year to date. It’s been a year defined by teamwork and strong partnerships, and it’s been a true joy to see our brands flourish. Some have been with us for a long time (Westman Atelier, Augustinus Bader, Dr. Barbara Sturm, to name just a few), while others are exciting new additions already winning hearts: skincare rising stars like Medik8 and Joonbyrd, the French perfume house Matière Première, and Authentic Beauty Concept (aka Hair Goals in a Bottle). Just in time for the holidays, we’re especially thrilled to introduce Dr. EMI ARPA Skin. Developed by renowned Berlin dermatologist Dr. Emi Arpa, celebrated not only for her science-backed approach to skin health but also for her irresistibly charming Instagram Reels that never fail to make us laugh (and swoon).

Our app is growing rapidly, THE CLUB is expanding into new countries, and the Niche Beauty Experience is reaching more people than ever before.

And the absolute highlight? Our 2025 Advent Calendar. Yes, we say it every year – but this one is truly special: luxurious, full of surprises, and designed to turn every December day into a little celebration.

As we look back with gratitude and forward with sparkling anticipation, we hope our Gift Guide inspires your festive rituals, gifts, and little moments of indulgence that make this season so magical.

We wish you joyful holidays and unforgettable moments with your loved ones.

Anne Zimmermann, Managing Director